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Every Second Matters Campaign

Cherry Hill Car Accident Lawyers weigh in on Every Second Matters initiative to help stop distracted driving. This year, the public policy division of the Travelers Institute has set up a symposia to be held nationwide called Every Second Matters. This multi-state event is aimed at reducing or eliminating distracted driving through a series of forums intended to educate the public and raise awareness.  Professionals and experts from both the public and private sectors will discuss new data on distracted driving. They will discuss important matters, such as why drivers are suddenly losing focus, and generate potential solutions to the problem. Speakers will also address what the public can do to report distracted driving.

Travelers is also releasing a report to help start conversations of bringing awareness to this serious problem. This report explores recent trends in car accidents and offers drivers tips for safe travels. The report explains the different types of distracted driving, including manual, visual, and cognitive distractions. The former is where a person takes their eyes off the road or takes their hands off the wheel. The latter is where a person is trying to do several tasks at once, such as eating and driving, or texting and driving. Cognitive distractions are sometimes thought of as multitasking. However, multitasking is a myth that has recently been debunked. When we think we are multitasking, our brains are toggling back and forth between two different tasks quickly. Taking one’s attention off the road for a single second while traveling on a highway can cause you to drive the entire length of a football field without looking at the road ahead.

Dangers of Distracted Driving

According to the Chief Executive Officer of Independent Insurance Agents of North Carolina (IIANC), nine people are fatally injured daily in crashes involving a distracted driver. Approximately one thousand more are injured every day. Travelers has conducted numerous studies that document the rise of distracted driving, and the results are discouraging.

For example, in 2017, the Travelers Risk Index found that although nearly all Americans believe that distracted driving is a serious problem, a quarter still admit to using their smart phones while driving. The same study found that three out of 10 people have had a near-miss accident as a direct result of using their cell phone while driving. Ten percent of drivers admitted to getting into an accident because they were distracted behind the wheel, and nearly a quarter reported that someone else’s distracted driving resulted in them getting into an accident.

A poll recently commissioned by Travelers surveyed over 1,000 Americans who drive as a part of their job. Almost half of those polled indicated that they communicate via smart phone while driving. The results were relatively consistent across Generation X and millennial responders. When the responses of just these two generations were isolated from all age groups, 54 percent of those surveyed admitted to making or answering work-related communications while driving.

Cherry Hill Car Accident Lawyers at Williams Cedar Represent Victims of Distracted Driving Accidents

If you have been injured and suspect that the offending driver was distracted, we can help you hold responsible parties accountable. To schedule a consultation with the Cherry Hill car accident lawyers at Williams Cedar, call us at 856-470-9777, or 215-557-0099, or contact us online. With offices located in Philadelphia and Haddonfield, New Jersey, we represent clients throughout Pennsylvania, New Jersey, and nationwide.